Billboard 2025 Unveils Exciting Lineup: Koe Wetzel, Grupo Frontera & More Headline the Opening Act at SXSW’s The Stage in 2025!

Billboard announced the opening acts for its The Stage at SXSW concert series during this year’s annual gathering in Austin, TX on Friday (February 21). Joining previously announced headliners Koe Wetzel, Grupo Frontera, and John Summit at the iconic Moody Amphitheater at Waterloo Park from March 13-15 are a group of complimentary openers.

On March 13th, country singer-songwriter Ashley Cooke will take the stage before “Hell Paso” singer Koe Wetzel. The next night features Latin Grammy Award nominee Mexican singer-songwriter Majo Aguilar warming up for Grupo Frontera. On March 15th, Los-Angeles-via-Miami DJ Nala will open for global EDM star John Summit.

Tickets for the Billboard THE STAGE at SXSW shows are on sale now through Ticketmaster with a reserved amount being held exclusively for existing SXSW Platinum and Music Badge holders, as well as SXSW Music Festival wristband holders. For more details about purchasing tickets, click here.

Coinciding with the three shows, there will be a series of other experiences for attendees. Carnival Cruise Lines Celebration Key-inspired experience features themed pedicabs and a tropical paradise zone in the venue. Azzaro Parfums has fragrance sampling stations throughout the event where guests can sample the company’s WANTED collection.

Bulleit Frontier Whiskey hosts a 21+ lounge with a private bar and relax zone between sets, allowing fans to sample whiskeys and signature cocktails. REVERB is offering one fan a chance to win a VIP trip to the festival that includes access to THE STAGE, as well as a meet-and-greet with Koe Wetzel; click here to enter the contest.

This years SXSW music festival will take place from March 10-15 and feature sets from Sunflower Bean, Jack’s Mannequin, Sofia Reyes, Samara Cyn, Frankie and the Witch Fingers, King Cruff, Milkweed, Murdocks, PSYCHIC FEVER, Tommy Newport and hundreds of others.